Business Model Generation
By Alexander Osterwalder & Yves Pigneur
As companies and startups continuously emerge, evolve and crumble, countless numbers of business models are emerging, being put into practice and delivering or failing badly. This book gives a perspective to creating business models that has not only changed the way we think about defining business models, but also given a different, all-encompassing thinking outside the box, redefining the way an entrepreneur should think about the different aspects of the business and future interaction throughout his business touchpoints.
The two main authors of Business Model Generation, Alexander Osterwalder and Yves Pigneur, are an interesting team. Alexander is an entrepreneur, business model innovator, frequent keynote speaker. Yves is a professor from Lausanne University, where Alexander acquired his PhD. Defined by the authors as a “Handbook for Visionaries, Game Changers, and Challengers”, Business Model Generation is co-created by 470 practitioners from 45 countries around the world, all in the search of excellence in entrepreneurship, value creation, transformation, innovation.
The book delivers the main point, the Business Model Canvas, and asks you to paint the picture of your business through nine building blocks. The power of visual simplicity and the ability to add and deduct your thinking and input into the business model canvas on the go. Powerful illustrations only reinforce this visual simplicity.
Further, giving examples of Apple, Skype, Swiss private banking, mobile telcos, Lego, Google and many other businesses, Business Model Generation opens your eyes to insights generated by the best around the world. It also provides insights into multiple business models and how to shape them and use their interacting sections to further cement the process.
For anyone on the path of creating an excellent organization, be it new or reshaping the old, business model is an essential part of the business plan. To understand it and thereafter create it in a fun, creative, inspiring and hugely engaging way – with the help of all your key team players – is a magnificent opportunity for any passionate entrepreneur, leader, business owner. Business Model Generation offers you that exact opportunity, illustrated with examples of excellence to deliver you onto the right track.
